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July 1, 2020

22 - Will Paterson: Design Theory & Business through YouTube

22 - Will Paterson: Design Theory & Business through YouTube

In today’s episode, I was able to sit down and talk to designer and hand-letterer, Will Paterson. We talked about Will’s own experience and introduction to design, his transition to YouTube, and the importance of building other designers up and encouraging them to continue learning. With YouTube being the biggest differentiation Will has, we had a chance to dive into how YouTube had benefitted his business and where he sees the channel going in the future. With the goal being to help share his knowledge with other designers, Will has built a following by providing value to the design community. Our conversation was full of really insightful information and I enjoyed having Will on the show. If you aren’t familiar with Will’s work, make sure to check it out at the links below: 

YouTube: https://www.youtube.com/user/breakdesignsco 

Instagram: https://instagram.com/willpat?igshid=nvk9fxcodrg1 

Twitter: https://twitter.com/Will_Paterson10 

Website: https://willpaterson.design/ 


Make sure to check out Will’s new podcast as well: https://podcasts.apple.com/us/podcast/everything-creative/id1515295707 


In today’s episode, Will and I talked about a couple of books that he felt had influenced his career. If you want to check those out you can find them here: 

Designing Type by Karen Chang: https://www.amazon.com/dp/0300111509/ref=cm_sw_r_cp_api_i_HKa.EbWN2363T 

The Art or Hand-Lettering by Helm Wotzkow: https://www.amazon.com/dp/0486824012/ref=cm_sw_r_cp_api_i_gMa.EbP4TGPQP 


If you enjoyed today's episode, make sure to subscribe, leave a rating and review, and connect with Creatively Brief on Instagram, Facebook, Twitter & Pinterest at @CreativelyBrief and check out my personal design work on Instagram at @MichaelTumlinDesigns! 

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